With a growing demand to easily manage the mileage registration of your employees, Declaro stepped in with their new product that lets companies easily manage their company cars.
I was the sole designer of the founding team.
I was taken on as designer in the small team consisting of the founder, project manager and a small team of app developers. I led the brand development, marketing, UX research and WordPress theme development for the team. Some of the key contributions for this project include:
- Hosting brand workshops. To figure out the desired strategy for the company I hosted several brand workshops, focussing on customer identification, customer journey mapping and persona creation.
- Creating a brand identity. I set to work sketching logo ideas, creating color schemes and setting up a cohesive identity guideline. The style guide and design system were set up in Figma so the entire team could access it.
- Rebranding the existing application. I assisted the developers in applying the new brand guide to the application.
- Creation of marketing website. I designed the marketing website with the goal to attract potential customers for a free demo. I implemented this design in WordPress so it can easily be managed.