It quickly became apparent that the growth in content creation would require a modern, cloud based asset library that would help us manage files across licences and campaigns. I spearheaded this project, gathering all the system specs and materials. All our video and image materials were tagged with location, target audience, setting (beach, pool etc.) and other useful features (such as alcohol and romance). Licence information was also added, making it clear when and how assets could be used.
Soon after launch over, 100 employees were using the system to great success. This led to an increased consistency of the brand and to ensure high quality content.
The system was later expanded to include external partners such as photographers, PR and media partners.